A solid digital experience lies in the macro and micro details of the design. Beginning the instant a customer lands and continues throughout each individual user story, where efficiency and impact are the top priorities. Everything begins with understanding the needs of your users as well as your business goals and ends with joining the two into an ideal seamless experience that satisfies all parties.
The user interface is the vision through which the world is able to experience your brand and your product. A strong user interface has the ability to close the gap between our minds and the advanced digital product. The key to creating an exceptional user experience is in understanding human behaviour; this is achieved through user research and user testing .
At some point every product owner or designer asks:
The problem lies in that their team is missing crucial UX flaws because they are too close to their product.
The team continues to design solutions without defining the exact problem. They keep guessing at what may be wrong, but their guesses are biased as the have become stuck in their ways.
A UX Consultant looks at your business globally. They start from your value proposition and business model, onto your target audience and your company’s perceived persona; all the way through to your user flows, screens, and User Interface; including all content displayed.
Being a UX consultant is a relatively new and unique job role in the creative field. While traditionally it can be viewed very similar to a UX designer, there are some considerable differences. One distinct difference can be found in the interaction required between a UX consultant and their client. Where a UX designer is commonly approached by a client to solve a predefined problem, a UX consultant is tasked to both identifying and solving the problem. This challenging differentiation becomes extremely significant when having a client meeting on-site.
A UX consultant is able to solve issues that you find you may not have the time, resources, or ability to resolve.
Generally, the workload of a UX consultant comprises of four stages:
at this stage, the consultant will communicate with the project team in order to understand their needs, identify the target audience, and gather any other prerequisites to the solution they develop.
based on the insights provided from developers, user interviews, surveys, etc. the consultant will assist with the creation customer personas as well as their journey maps on your website or product.
this progression will see the consultant devise page outlines, site maps, and wireframes collaborating with developers and shareholders to ensure they are working on a solution that will meet the user’s needs.
a joint effort with the marketing team to ensure that your brand identity is consistent across all resources. This aids in the development of guidelines for developers and designers, to make sure that customers will not miss any message you convey.
